about us

How we started

Our journey began with a simple idea: that every purchase can help amplify a cause worth fighting for.

We were moved by real stories from Palestine families struggling to put food on the table, children walking miles just to reach schools that were often under threat, and communities rebuilding again and again after losing everything.

Out of these stories grew our mission: to create a platform where fashion and everyday items become symbols of solidarity and tools for change.

When we launched, we made a promise: this brand will not just be about selling products. It will be about giving back. From our very first sales, a portion of every purchase has gone directly to humanitarian aid whether it was helping deliver food packs during Ramadan, supplying schoolbooks to children in refugee camps, or contributing to emergency relief efforts after sudden escalations of violence.

Awareness through design

Each product is crafted to carry a message. When you wear it. you're helping start conversation that matters

direct impact

A part of your purchase goes to trusted organizations providing urgent aid: food; shelter, education, and medical support.

Our impact
Backpacks of Hope: Helping Children in Gaza Return to School

Backpacks of Hope: Helping Children in Gaza Return to School

Education is every child’s right a light that guides the next generation toward hope and opportunity. Yet, in Gaza, that light is constantly under threat. For thousands of children, the...